Marketing & Partnerships Manager

Role Purpose

To drive revenue growth, market access, and strategic partnerships while ensuring balanced channel
distribution and strong brand positioning.

Key Responsibilities

Market Development & Channel Expansion

• Build wholesale, retail, HoReCa, and institutional channels
• Achieve balanced channel mix (40/30/20/10)

Sales & Strategic Partnerships

• Secure framework contracts and offtake agreements
• Manage key accounts (processors, retailers, institutions)

Brand & FMCG Growth

• Lead product positioning and brand development
• Execute promotions and market campaigns

Customer Relationship Management

• Maintain high customer satisfaction (NPS ≥50)
• Ensure repeat business ≥70%

Revenue Growth Strategy

• Identify new markets (local and ECOWAS)
• Expand distribution and optimise pricing

Qualifications & Experience

• HND, Degree in Marketing, Business, or related
• 2 – 5 years’ experience in agribusiness, FMCG, or B2B sales

Success Metrics

• ≥4 framework contracts annually
• ≥50 retail outlets activated
• Revenue growth ≥25% YoY
• Strong customer retention